Welcome to Rubarb, a friendly boutique located in Hitchin, a picturesque town in Hertfordshire. We opened in May 2006 and have built a loyal and ever growing customer base ever since. With that wealth of knowledge and expertise we choose our stock with great passion wanting to bring new and exciting products every season.

We offer lots of independant brands as we select the finest collections for our customers. Many of our regular customers love the personalised service that we offer helping each and every customer find exactly what they are looking for.

We update our social media very regularly with new stock updates and styling videos and are always on hand to help with sizing and any other information needed.

Rubarb isnt just a boutique its an experience, we want every purchase to be loved as much as we love our shop.